Demonstration project
Corso
A direct-to-consumer fashion retailer's storefront, rebuilt around fast product discovery and a checkout that holds up under launch-day traffic.
The brief
A storefront that could carry a drop without falling over.
The existing store struggled on every limited-release launch: catalog pages slowed to a crawl, and the checkout lost a meaningful share of buyers between cart and confirmation.
The brief was a storefront that felt instant on any device, merchandised new arrivals without manual rework each week, and converted under real load, not just in a demo.
The approach
Server-rendered catalog, a checkout with no dead ends.
Product and collection pages were rebuilt as server-rendered routes with edge caching, so first paint stayed fast even during a traffic spike.
Checkout was reduced to a single page with inline validation and saved payment details, cutting the steps between 'add to cart' and 'order confirmed' from five to two.
The outcome
A storefront the merchandising team can run without engineering.
Collections, drops, and promotional banners are managed from a lightweight content layer, so launches no longer require a code change.
The result is a store built to be merchandised daily and to stay fast the day it matters most.
Technology
- Next.js
- TypeScript
- Stripe
- PostgreSQL
- Vercel
